How Rocky Mountain Soap Company built this send — a clean ingredients email shipped as user-generated on Sunday at 6pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Voice warmth 0.78 for Rocky Mountain Soap Company vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Clean Ingredients
Creative format
User-generated
Secondary: Product hero
Secondary theme
Social Proof
Hero headline
Nature's answer to pesky skin moments
Emotional appeal
trust
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“DISCOVER BREAKOUT BUSTER”
Destination
Product page
Links straight to a single product.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
14
Multi-CTA layout
Primary destination URL
trk.rockymountainsoap.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Sunday
Local hour
6pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Crafted with Earth's calming ingredients—like lavender and chamomile essential oils to help soothe breakouts and minor skin irritations.”ingredient · unsubstantiated
“Deeply moisturizing — moisturizing without being greasy (customer review MZ)”efficacy · unsubstantiated
“Non-drying — skin feels nourished, hydrated, and calm after using (customer review Rebecca)”efficacy · unsubstantiated
Products featured
Breakout Busterhero
Kujola
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