How RoC Skincare built this send — a clinical results email shipped as editorial / long-form on Wednesday at 2pm, carrying a 14% gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
14% off — 8.5 points shallower than the tracked set average of 22.5% (this brand averages 13.0% when it discounts).
Voice warmth 0.53 for RoC Skincare vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Clinical Results
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Routine Education
Hero headline
Celebrate World Skin Health Day, July 8th
Emotional appeal
trust
Calendar moment
World Skin Health Day
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
14% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$70
Urgency
Deadline-led
Expires Sun, Aug 2, 2026
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.70
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.45
RestrainedExuberant
Reading grade 9.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP ROC INNOVATIONS”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
34
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link, preference center
06
Send timing
Day
Wednesday
Local hour
2pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“RoC has been providing scientific skincare innovations for 65+ years with clinically proven, derm-recommended formulas.”efficacy · substantiated
“Reduce the look of discoloration, crepiness, dryness, dull tone, and wrinkles in just 4 weeks.”efficacy · unsubstantiated
“Formulated using 3 barrier-essential building blocks while also being suitable for sensitive skin.”ingredient · unsubstantiated
“Formulated with Vitamin C, a potent antioxidant, helps brighten + tighten skin.”ingredient · unsubstantiated
“PETA Approved – Global Animal Test Policy”sustainability · substantiated
“Save 14% on Barrier Renew® Essentials”efficacy · unsubstantiated
Products featured
Even Tone + Lift Chest, Neck & Face Cream SPF 30
Revive + Glow Moisturizer SPF 30
Barrier Renew® AM Moisturizer SPF 30
Barrier Renew® Gel-To-Foam Cleanser
Barrier Renew® PM Moisturizer
Barrier Renew® Essentials
Line Smoothing Triple Serumnew
Kujola
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