How RoC Skincare built this send — a summer hydration email shipped as mixed / modular on Sunday at 2pm, carrying a gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When RoC Skincare does discount it averages 13.0% off — 9.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.53 for RoC Skincare vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Summer Hydration
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Daily Spf
Hero headline
GENTLE HYDRATION IS SUMMER SKIN'S PERFECT PARTNER
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$70
Urgency
Deadline-led
Expires Sun, Aug 2, 2026
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.65
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.45
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
33
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link, preference center
06
Send timing
Day
Sunday
Local hour
2pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Hydrate, brighten, and visibly smooth for healthy-looking skin in 14 days.”efficacy · unsubstantiated
“Retrain + maintain healthy skin in 14 nights.”efficacy · unsubstantiated
“This cooling formula deeply hydrates skin in minutes.”efficacy · unsubstantiated
“Visibly reduce puffiness and dehydration to address tired-looking eyes.”efficacy · unsubstantiated
“PeTA Approved – Global Animal Test Policy”sustainability · substantiated
“Clinically Proven”efficacy · unsubstantiated
Products featured
Barrier Renew® AM Moisturizer SPF 30hero
Barrier Renew® PM Moisturizer
Hydration+ Serum Stick
Hydration+ Eye Cream
Hydration+ Daily Moisturizer SPF 30
Revive + Glow Moisturizer SPF 30
Even Tone + Lift Daily Moisturizer SPF 30
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.