How RoC Skincare built this send — a social proof email shipped as product hero on Sunday at 2pm, carrying a 15% gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 13.0% when it discounts).
Voice warmth 0.53 for RoC Skincare vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Social Proof
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Clinical Results
Hero headline
Clinically Proven and Customer-Approved
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$80
Urgency
Deadline-led
Expires Wed, Jul 1, 2026
03
Voice & tone
Warmth0.45
ClinicalWarm
Formality0.70
CasualFormal
Reader focus0.55
“We”“You”
Expressiveness0.40
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP BESTSELLERS”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
29
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link, preference center
06
Send timing
Day
Sunday
Local hour
2pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Clinically Proven and Customer-Approved”efficacy · unsubstantiated
“Visible results from clinically proven formulas”efficacy · unsubstantiated
“84% (visible in email)”efficacy · unsubstantiated
“PeTA Approved | Global Animal Test Policy”sustainability · substantiated
“These bestsellers are everyone's favorites for a reason”social proof · unsubstantiated
Products featured
DERM CORREXION® Firming Serum Stickbestseller
RETINOL CORREXION® Line Smoothing 2-Step Peel Padsbestseller
DERM CORREXION® Lip Volumizerbestseller
Skincare Curated Sets
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.