How RoC Skincare built this send — a bundle discount email shipped as editorial / long-form on Monday at 2pm, carrying a 15% bundle / set offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 13.0% when it discounts).
Voice warmth 0.53 for RoC Skincare vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Bundle Discount
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Routine Education
Hero headline
Build Your Summer Skincare Set And SAVE 15% OFF
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
Bundle / set
Sets and kits priced below buying each item alone.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.65
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.50
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SAVE ON YOUR SET”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
29
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link, preference center
06
Send timing
Day
Monday
Local hour
2pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Visibly reduces dark circles”efficacy · unsubstantiated
“Fill the appearance of fine lines with 7 forms of Hyaluronic Acid for dramatically younger looking skin”ingredient · unsubstantiated
“Visibly improves tone and hydrates with broad spectrum sun protection SPF 30”efficacy · unsubstantiated
“Clinically Proven”efficacy · unsubstantiated
Products featured
Revive + Glow Eye Balm
Hydration+ Serum
Even Tone + Lift Chest, Neck & Face Cream SPF 30
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.