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RoC Skincare/Clinical Results/email teardown

See Your Skin Goals Come to Life

How RoC Skincare built this send — a clinical results email shipped as mixed / modular on Wednesday at 2pm, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: RoC OfferscampaignPreheader: “Try it on, then subscribe to stay consistent ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
10% off
Voice warmth
0.50
Sent
Wed · 2pm
Format
Mixed / modular
How this send compares
  • 10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 13.0% when it discounts).
  • Voice warmth 0.53 for RoC Skincare vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Clinical Results
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Subscription Savings
Hero headline
Subscribe to Consistent Results
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.50
ClinicalWarm
Formality0.72
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.45
RestrainedExuberant

Reading grade 9.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SUBSCRIBE AND SAVE”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
37
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link, preference center
06

Send timing

Day
Wednesday
Local hour
2pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Clinical Retinol eye cream proven to address 3 major eye area concerns: fine lines, dark circles, and puffiness”efficacy · substantiated
  • “Clinical Retinol and Hyaluronic Acid deliver 48-hour hydration, resulting in smoother, firmer skin”efficacy · substantiated
  • “Tightens the face and neck for dramatically firmer skin”efficacy · unsubstantiated
  • “Derm-developed brightening serum boosts luminosity for radiant skin”ingredient · unsubstantiated
  • “PETA Approved – Global Animal Test Policy”sustainability · substantiated
  • “RoC Clinically Proven (since 1957)”efficacy · unsubstantiated
Products featured
  • RETINOL CORREXION® Line Smoothing Eye Creambestseller
  • MULTI CORREXION® Revive + Glow Daily Serum
  • DERM CORREXION® Firming Serum Stickhero
  • DERM CORREXION® Lip Volumizer
  • RETINOL CORREXION® Line Smoothing Max Hydration Cream
  • RETINOL CORREXION® Line Smoothing 2-Step Peel Pads
Kujola

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.