RoC Skincare/Loyalty Program/email teardown

Unlock Exclusive Benefits. It’s Free.

How RoC Skincare built this send — a loyalty program email shipped as mixed / modular on Wednesday at 7am, carrying a loyalty points offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: RoC SkincareflowPreheader: “Earn points and redeem rewards on every purchase. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Offer
Loyalty points
Voice warmth
0.60
Sent
Wed · 7am
Format
Mixed / modular
How this send compares
  • When RoC Skincare does discount it averages 13.0% off 9.5 points shallower than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.53 for RoC Skincare vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Loyalty Program
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Referral Reward
Hero headline
Unlock Exclusive Benefits. It's Free.
Emotional appeal
exclusivity
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
Loyalty points
Bonus rewards points (e.g. "earn 2× points") instead of money off.
Depth
Non-numeric
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.60
ClinicalWarm
Formality0.65
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.45
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“JOIN NOW”
Destination
Content / blog
Links to a blog, journal, or how-to article.
Verb framing
Join / Get matched
Quiz, membership, or community — 'Take the quiz', 'Join'.
CTA count
24
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link, preference center
06

Send timing

Day
Wednesday
Local hour
7am
Send type
flow
Flow: post purchase
07

Claims & products

Claims extracted
  • PETA Approved – Global Animal Test Policysustainability · substantiated
  • RoC Clinically Provenefficacy · unsubstantiated
Products featured

No products named.

Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

Open Kujola
08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.