How RoC Skincare built this send — a clinical results email shipped as mixed / modular on Wednesday at 2pm, carrying a 10% gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 13.0% when it discounts).
Voice warmth 0.53 for RoC Skincare vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Clinical Results
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Subscription / Routine Education
Hero headline
Your Routine On Autopilot
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$80
Urgency
Deadline-led
Expires Wed, Jul 1, 2026
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.65
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.45
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SUBSCRIBE NOW”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
35
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link, preference center
06
Send timing
Day
Wednesday
Local hour
2pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“In 4 weeks, 94% had a firmer face & neck.”efficacy · substantiated
“100% had visibly brighter, tighter skin in just 4 weeks.”efficacy · substantiated
“Delivers visible skin renewal for smoother, younger-looking skin in 7 uses.”efficacy · unsubstantiated
“84% [referenced in visible prices/codes — likely a clinical stat]”social proof · unsubstantiated
“Clinically Proven”efficacy · substantiated
Products featured
DERM CORREXION® Firming Serum Stickbestseller
RETINOL CORREXION® Line Smoothing 2-Step Peel Padsbestseller
MULTI CORREXION® Revive + Glow Daily Serumbestseller
DERM CORREXION® Lip Volumizer
Line Smoothing Eye Cream Travel Sizenew
Kujola
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