How Round Lab built this send — a social proof email shipped as user-generated on Wednesday at 12am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).
Voice warmth 0.80 for Round Lab vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Social Proof
Creative format
User-generated
Secondary: Product hero
Secondary theme
Welcome Discount
Hero headline
Beautiful, your gift is waiting!
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Reminder
A mid-sale nudge — 'Still on', 'Don't miss'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.82
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.85
“We”“You”
Expressiveness0.75
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
13
Multi-CTA layout
Primary destination URL
trk.roundlab.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Wednesday
Local hour
12am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“I have very sensitive, acne-prone skin and this is the only cleanser I've used in YEARS that works! My skin has improved so much just from using this twice a day. 10/10!”social proof · unsubstantiated
“The silky texture helps tone down redness on my rosacea-prone cheeks. Perfect for my dry climate and mature skin - it delivers the hydration I need.”social proof · unsubstantiated
“After just a few weeks, I've noticed significant improvement in firmness and my fine lines look smoother. The collagen gives me a youthful glow without any greasiness.”social proof · unsubstantiated
“Camellia Deep Collagen Firming Cream contains collagen ingredient”ingredient · unsubstantiated
Products featured
1025 Dokdo Cleanserbestseller
Pine Calming Cica Ampoulebestseller
Camellia Deep Collagen Firming Creambestseller
Kujola
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