How MODA Brush built this send — a end of month urgency email shipped as product hero on Monday at 8pm, carrying a 53% free shipping offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
53% off — 30.5 points deeper than the tracked set average of 22.5% (this brand averages 29.5% when it discounts).
Voice warmth 0.78 for MODA Brush vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
End Of Month Urgency
Creative format
Product hero
A single product shot leads the email.
Secondary theme
Treat Yourself
Hero headline
Before June ends... treat yourself
Emotional appeal
fear of missing out
Calendar moment
End Of June
02
Offer
Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
53% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
$30
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.80
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.85
“We”“You”
Expressiveness0.75
RestrainedExuberant
Reading grade 5.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“TREAT YOURSELF”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
18
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link, preference center
06
Send timing
Day
Monday
Local hour
8pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“FREE SHIPPING on U.S. Orders Over $30”guarantee · substantiated
“FREE GIFT on All Orders Over $35”guarantee · substantiated
Products featured
Makeup Brushes Sethero
Beauty Sponge
Brush Cleaner Mat
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.