How MODA Brush built this send — a new launch email shipped as product hero on Thursday at 8pm, carrying a 53% spend threshold offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
53% off — 30.4 points deeper than the tracked set average of 22.6% (this brand averages 34.2% when it discounts).
Voice warmth 0.77 for MODA Brush vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
New Launch
Creative format
Product hero
A single product shot leads the email.
Secondary theme
Routine Education
Hero headline
GET THE GLOW — One brush kit. Endless summer glow.
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
Spend threshold
Spend a set amount to earn a reward or perk.
Depth
53% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$40
Urgency
None
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.85
“We”“You”
Expressiveness0.82
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“GET THE GLOW”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
16
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link, preference center
06
Send timing
Day
Thursday
Local hour
8pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Three perfectly sized oval brushes designed to help you seamlessly apply tanning lotions, SPF, and bronzers”efficacy · unsubstantiated
“No streaks. No messy hands. Just a smooth, even, sun-kissed finish.”efficacy · unsubstantiated
“Inspired by our New Best Seller”ranking · unsubstantiated
Products featured
Get the Glow Kitnew
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.