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MODA Brush/Social Proof/email teardown

πŸ‘€ What Everyone's Raving About!

How MODA Brush built this send β€” a social proof email shipped as mixed / modular on Wednesday at 9am, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: MODA BrushflowPreheader: β€œLearn why makeup lovers love MŌDA Brushes ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
20% off
Voice warmth
0.70
Sent
Wed Β· 9am
Format
Mixed / modular
How this send compares
  • 20% off β€” 2.5 points shallower than the tracked set average of 22.5% (this brand averages 29.5% when it discounts).
  • Voice warmth 0.78 for MODA Brush vs 0.70 across the set β€” a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Social Proof
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Clinical Results
Hero headline
Brushes that make PREMIUM POSSIBLE
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price β€” the most common kind.
Depth
20% off
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.70
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.60
β€œWeβ€β€œYou”
Expressiveness0.65
RestrainedExuberant

Reading grade 7.0 β€” the approximate US reading level of the body copy.

04

Call to action

Primary CTA
β€œCHECK OUT OUR BEST SELLERS”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β€” 'Shop now', 'Add to bag'.
CTA count
22
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link, preference center
06

Send timing

Day
Wednesday
Local hour
9am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • β€œSoft, durable, vegan filaments.”ingredient Β· unsubstantiated
  • β€œHandles made for comfort and control.”efficacy Β· unsubstantiated
  • β€œHigh-performance, pro-quality tools that anyone can use.”efficacy Β· unsubstantiated
  • β€œPrices that make premium feel possible for everyone.”efficacy Β· unsubstantiated
Products featured
  • MŌDA Makeup Brushesbestseller
Kujola

See how your brand compares β€” open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β€” we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed β€” it is not part of the indexed analysis above.