Hi there, Celebrate the 4th of July with 80% Off + Free Gifts!
How Royale USA built this send — a discount led email shipped as mixed / modular on Friday at 2pm, carrying a 80% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
80% off — 57.5 points deeper than the tracked set average of 22.5% (this brand averages 58.0% when it discounts).
Voice warmth 0.72 for Royale USA vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Gift With Purchase
Hero headline
🇺🇸 Celebrate Freedom with Our Biggest 4th of July Sale! 🇺🇸
Emotional appeal
fear of missing out
Calendar moment
4th Of July
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
80% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Carries exclusions
03
Voice & tone
Warmth0.70
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.75
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Homepage
Links to the homepage or a general landing page.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
23
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Friday
Local hour
2pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Salon-quality results at home”efficacy · unsubstantiated
“80% OFF sitewide on all Royale hair tools and accessories”efficacy · substantiated
“Exclusive FREE gifts with qualifying purchases”guarantee · unsubstantiated
Products featured
Platinum Genius Heating Element Flat Iron - Colors
Superpower Salon Grade Professional Cordless Hair Straightener
Gladiator Genius Heating Element Hair Revival Technology with Cool Tip
Hurricane Turbo Power Blower 4800
Miracle 3-in-1 Blower Brush
Mini Magic Turbo Power Blower
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.