How Saavy Naturals built this send — a win back email shipped as product hero on Tuesday at 4pm, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Saavy Naturalsflow
Offer
10% off
Voice warmth
0.80
Sent
Tue · 4pm
Format
Product hero
How this send compares
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 14.0% when it discounts).
Voice warmth 0.81 for Saavy Naturals vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Win Back
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Discount Led
Hero headline
This is the last email you'll ever see...
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
$15
Urgency
None
03
Voice & tone
Warmth0.80
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.