How SACHEU built this send — a social proof email shipped as user-generated on Sunday at 6am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).
Voice warmth 0.63 for SACHEU vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Social Proof
Creative format
User-generated
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
The Obsession Is Real
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.70
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
25
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
preference center
06
Send timing
Day
Sunday
Local hour
6am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“This is a great natural spray that leaves a luminous glow without being too dewy. The compact packaging is great for travel, and it provides a continuous fine mist.”social proof · unsubstantiated
“Easy to apply and gorgeous color. This saves me time from trying to find both a lip color and liner. I love it.”social proof · unsubstantiated
“I love using this. Very convenient and easy to use no matter if you're a beginner or pro! A little does go a long way.”social proof · unsubstantiated
“The color is so rich and pigmented and lasts for hours. The applicator is easy to work with and it comes in beautiful metallic colors that can compliment many skin tones.”social proof · unsubstantiated
Products featured
Lip Liner Stay-N
Lockstep Setting Spray
Doubledown Lip Definer
Cheek Stay-N
Contour Stay-N
Eyeshadow Stay-N
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.