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SALT & STONE/New Launch/email teardown

Beat the heat

How SALT & STONE built this send — a new launch email shipped as product hero on Monday at 5pm, carrying a $6 gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: SALT & STONEcampaignPreheader: “Hit refresh with Body Mist. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
$6 off
Voice warmth
0.55
Sent
Mon · 5pm
Format
Product hero
How this send compares
  • When SALT & STONE does discount it averages 11.3% off — 11.3 points shallower than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.61 for SALT & STONE vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
New Launch
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Bestseller Restock
Hero headline
Cool down
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02

Offer

Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
$6 off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$65
Urgency
None
03

Voice & tone

Warmth0.55
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.50
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
13
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
preference center
06

Send timing

Day
Monday
Local hour
5pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Lightweight, hydrating Body Mist for intoxicating scent on every inch of skin, hair, and clothes.”efficacy · unsubstantiated
  • “Three restocked best sellers”social proof · unsubstantiated
  • “Save $6 on the Signature Scent Duo pair”guarantee · substantiated
  • “Ingredient callouts: Australian Sandalwood, Amber, Orris, Ambrox, Cedar, Violet Leaves, Vetiver, Saffron, Neroli, Jasmine, Oakmoss, Surf Wax, Italian Bergamot, Grapefruit, Hinoki, Eucalyptus, Orange Blossom”ingredient · substantiated
Products featured
  • Santal Body Mistrestock
  • Saffron Body Mistrestock
  • Bergamot Body Mistrestock
  • Signature Scent Duo
Kujola

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.