SALT & STONE/New Launch/email teardown

Blue arrivals 🌀

How SALT & STONE built this send — a new launch email shipped as mixed / modular on Wednesday at 3pm, carrying a gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

Wed, Jun 24, 2026From: SALT & STONEcampaignPreheader: “Lily & Yuzu is here. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”

Offer

Gift with purchase

Voice warmth

0.65

Sent

Wed · 3pm

Format

Mixed / modular

How this send compares

When SALT & STONE does discount it averages 11.3% off — 11.3 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.61 for SALT & STONE vs 0.70 across the set — a cooler, more clinical register than the average competitor.

Message & creative

Message theme

New Launch

Creative format

Mixed / modular

Secondary: Product hero

Secondary theme

Clean Ingredients

Hero headline

Let it sink in

Emotional appeal

aspiration

Calendar moment

Summer kickoff

Early-summer push for sunscreen and travel sizes.

Offer

Mechanic

Gift with purchase

A free gift, sample, or mini sizes when you buy.

Depth

Non-numeric

Promo phase

Launch

The sale opens and the main offer is shown.

Promo code

Auto / none

Minimum spend

$90

Urgency

Deadline-led

Carries exclusions

Voice & tone

Warmth0.65

ClinicalWarm

Formality0.35

CasualFormal

Reader focus0.60

“We”“You”

Expressiveness0.55

RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

Call to action

Primary CTA

“SHOP NOW”

Destination

Collection

Links to a category or a grid of products.

Verb framing

Shop / Buy

Direct buying words — 'Shop now', 'Add to bag'.

CTA count

Multi-CTA layout

Primary destination URL

ctrk.klclick.com

No UTM tagging detected

Tracking domain

ctrk.klclick.com

ESP fingerprint · Klaviyo

Deliverability posture

SPF

None

DKIM

Pass

DMARC

Pass

Policy: quarantine

One-click unsubscribe

Supported (RFC 8058)

Unsub scheme: both

From alignment

Misaligned

Domain: subdomain

Footer hygiene

preference center

Send timing

Day

Wednesday

Local hour

3pm

Send type

campaign

One-off campaign

Claims & products

Claims extracted

“Award-winning, aluminum-free Deodorant formulated for 48-hour protection”efficacy · unsubstantiated
“Body Wash infused with seaweed extracts and hyaluronic acid”ingredient · substantiated
“Body Mist infused with hydrating glycerin”ingredient · substantiated
“Best Sellers Set”ranking · unsubstantiated
“Award-winning Deodorant”ranking · unsubstantiated

Products featured

Lily & Yuzu Natural Deodorantnew
Lily & Yuzu Body Washnew
Lily & Yuzu Body Mistnew
Lily & Yuzu Signature Scent Duonew
Lily & Yuzu Best Sellers Setbestseller

Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.