How SALT & STONE built this send — a gift with purchase email shipped as product hero on Thursday at 7am, carrying a 10% gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 11.3% when it discounts).
Voice warmth 0.61 for SALT & STONE vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Gift With Purchase
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Discount Led
Hero headline
A deluxe, free gift for summer
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
$90
Urgency
Deadline-led
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.50
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
13
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
preference center
06
Send timing
Day
Thursday
Local hour
7am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Limited-edition Lily Bag – these won't last long”social proof · unsubstantiated
“Save $11 on Best Sellers Set”efficacy · substantiated
“Save 10% sitewide with code [redacted]”efficacy · substantiated
Products featured
Best Sellers Set – Santal & Vetiverbestseller
Deodorant – Saffron & Cedar
Signature Scent Duo – Bergamot & Hinoki
Discovery Duo – Multi-Scent
Lily Bagnew
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.