How SALT & STONE built this send — a bundle savings email shipped as product hero on Saturday at 11am, carrying a 15% bundle / set offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 11.3% when it discounts).
Voice warmth 0.61 for SALT & STONE vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Bundle Savings
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Summer Scents
Hero headline
Your summer rotation
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
Bundle / set
Sets and kits priced below buying each item alone.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“BUILD YOUR SET”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
12
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
preference center
06
Send timing
Day
Saturday
Local hour
11am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Save 15% when you build a custom set”efficacy · unsubstantiated
“Get the scents of the season in a custom set”ingredient · substantiated
Products featured
Saffron & Cedar Déodorant
Neroli & Basil Body Lotion
Lily & Yuzu Déodorant
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.