How SALT & STONE built this send — a ingredient story email shipped as product hero on Thursday at 6pm, carrying a gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When SALT & STONE does discount it averages 11.3% off — 11.3 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.61 for SALT & STONE vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Ingredient Story
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
New Launch
Hero headline
Smooth it over
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
Non-numeric
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
$65
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
9
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
preference center
06
Send timing
Day
Thursday
Local hour
6pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Seaweed extracts & squalane help restore softness”ingredient · unsubstantiated
“Macadamia oil smooths while Vitamin E protects”ingredient · unsubstantiated
“Nutrient-rich Bergamot Body Oil sinks in fast to leave you feeling silky soft”efficacy · unsubstantiated
Products featured
Bergamot Body Oilhero
Santal Body Oil
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.