How Sanitas Skincare built this send — a founder story email shipped as plain-text on Wednesday at 7am, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Sanitas Skincareflow
Offer
20% off
Voice warmth
0.90
Sent
Wed · 7am
Format
Plain-text
How this send compares
20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 20.0% when it discounts).
Voice warmth 0.67 for Sanitas Skincare vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Founder Story
Creative format
Plain-text
Secondary: Product hero
Secondary theme
Clean Ingredients
Hero headline
A Note from Sanitas CEO + Owner
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.90
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.55
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 9.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“TAKE THE QUIZ”
Destination
Quiz / diagnostic
Links to a skin quiz or routine finder.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
20
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Wednesday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“I've been creating skincare products for over twenty years”efficacy · unsubstantiated
“We care about making sure we use only the cleanest, most effective ingredients”ingredient · unsubstantiated
“We care about utilizing clean manufacturing”sustainability · unsubstantiated
“Our products really work as promised and our customers experience true skin change”efficacy · unsubstantiated
“Smart skincare products loaded with targeted actives that know just where to go to where your skin needs them most”ingredient · unsubstantiated
Products featured
PeptiDerm Moisturizing Cream
PeptiDerm Eye Treatment
Lemon Cream Scrub
Brightening Peel Pads
Vita C Serum
Triplice C Daily Moisturizer
Lemon Cream Cleanser
Kujola
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