How Sanitas Skincare built this send β a social proof email shipped as user-generated on Sunday at 7am, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
20% off β 2.5 points shallower than the tracked set average of 22.5% (this brand averages 20.0% when it discounts).
Voice warmth 0.67 for Sanitas Skincare vs 0.70 across the set β a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Social Proof
Creative format
User-generated
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
Our secret sauce? Our formulas.
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price β the most common kind.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.40
CasualFormal
Reader focus0.60
βWeββYouβ
Expressiveness0.55
RestrainedExuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βSHOP BESTSELLERSβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
25
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Sunday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
βReal customers. Real results. Before and after images posted by real Sanitas customers.βsocial proof Β· unsubstantiated
βOur secret sauce? Our formulas. Let us help you achieve your best skin yet.βefficacy Β· unsubstantiated
Products featured
Vita C Serumhero
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