How SavvyDerm built this send — a clinical results email shipped as mixed / modular on Tuesday at 10am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
Voice warmth 0.70 for SavvyDerm vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Clinical Results
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Routine Education
Hero headline
Welcome to your best skin yet — 10% off inside!
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.70
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 9.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Now”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
16
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Tuesday
Local hour
10am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“We take pride in our commitment to research, aimed at discovering the most effective skincare products that consistently deliver remarkable results.”efficacy · unsubstantiated
“Featured in SELF, Vogue, Who What Wear, CNN Underscored”social proof · substantiated
“New virtual patients get $100 towards any additional skincare purchased on the day of your appointment.”guarantee · substantiated
Products featured
Hydrinity Hyacyn Active Purifying Mistbestseller
SavvyDerm Refreshing Zen Mist 3.5ozbestseller
Ân-Gloss Ceramide Lip Tintbestseller
One Love Organics Botanical B Enzyme Cleansing Oilbestseller
SavvyDerm Sun Savvy Sheer SPF 50bestseller
Neocutis Bio Serum Firmbestseller
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.