How Scent Fill built this send β a new launch email shipped as product hero on Wednesday at 8pm, carrying a spend threshold offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Scent Fill does discount it averages 15.0% off β 7.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.81 for Scent Fill vs 0.70 across the set β a warmer, more human register than the average competitor.
01
Message & creative
Message theme
New Launch
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Social Proof
Hero headline
July Scent of the Month: Blue Lava
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
Spend threshold
Spend a set amount to earn a reward or perk.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$20
Urgency
None
03
Voice & tone
Warmth0.80
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.60
βWeββYouβ
Expressiveness0.70
RestrainedExuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βSHOP NOW ββ
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
17
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Wednesday
Local hour
8pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
βCustomer favorite for yearsβsocial proof Β· unsubstantiated
βBlends juicy lime and orange peel, with litsea cubeba to create a bright citrus aromaβingredient Β· substantiated
βReminiscent of sweet rock candy and freshly peeled citrusβefficacy Β· unsubstantiated
Products featured
Blue Lava Kit$20new
Blue Lava$5new
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.