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Scent Fill/Clean Ingredients/email teardown

Always in Season: Scents That Never Go Out of Style!

How Scent Fill built this send — a clean ingredients email shipped as product hero on Monday at 3pm, carrying a free shipping offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Scent FillcampaignPreheader: “From cozy to calming, these classics are always the right choice ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
Free shipping
Voice warmth
0.80
Sent
Mon · 3pm
Format
Product hero
How this send compares
  • When Scent Fill does discount it averages 15.0% off — 7.5 points shallower than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.81 for Scent Fill vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Clean Ingredients
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Bestseller Curation
Hero headline
Top 3 Timeless Scents
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
Non-numeric
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
$20
Urgency
None
03

Voice & tone

Warmth0.80
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.65
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP TIMELESS SCENTS”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
22
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06

Send timing

Day
Monday
Local hour
3pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “100% Natural Patchouli Spa”ingredient · unsubstantiated
  • “100% Natural Lavender — one ingredient”ingredient · unsubstantiated
  • “Top 3 Timeless Scents”ranking · unsubstantiated
Products featured
  • 100% Natural Patchouli Spabestseller
  • Fresh Linenbestseller
  • 100% Natural Lavenderbestseller
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.