How Scent Fill built this send — a welcome & brand introduction email shipped as mixed / modular on Tuesday at 7am, carrying a free shipping offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Scent Fillflow
Offer
Free shipping
Voice warmth
0.85
Sent
Tue · 7am
Format
Mixed / modular
How this send compares
When Scent Fill does discount it averages 15.0% off — 7.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.81 for Scent Fill vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Welcome & Brand Introduction
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Clean Ingredients / Natural Scents
Hero headline
Welcome to the Scent Fill Family
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
Non-numeric
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
$20
Urgency
None
03
Voice & tone
Warmth0.85
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Scents »”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
15
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Tuesday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“100% Natural”ingredient · unsubstantiated
“Natural Ingredients”ingredient · unsubstantiated
“Fast & Free Shipping on Orders $20+”guarantee · substantiated
Products featured
Peppermint Plug inbestseller
Relax Blend Plug inbestseller
Blue Lava Plug inbestseller
Kujola
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