How The Scents of Wood Company built this send โ a discount led email shipped as plain-text on Thursday at 8am, carrying a 46% $ off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
46% off โ 23.5 points deeper than the tracked set average of 22.5% (this brand averages 30.4% when it discounts).
Voice warmth 0.72 for The Scents of Wood Company vs 0.70 across the set โ right on the set median.
01
Message & creative
Message theme
Discount Led
Creative format
Plain-text
Secondary: Editorial / long-form
Secondary theme
Urgency
Hero headline
Did you get your code? $25 Off Your First Purchase of +$150
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
$ off
A flat dollar amount off the price.
Depth
46% off
Promo phase
Last chance
A deadline push โ 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
$150
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.80
โWeโโYouโ
Expressiveness0.55
RestrainedExuberant
Reading grade 6.0 โ the approximate US reading level of the body copy.
04
Call to action
Primary CTA
โ[redacted]โ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words โ 'Shop now', 'Add to bag'.
CTA count
10
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint ยท Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Thursday
Local hour
8am
Send type
flow
Flow: welcome
Kujola
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