How The Scents of Wood Company built this send — a discount led email shipped as editorial / long-form on Saturday at 9pm, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 30.4% when it discounts).
Voice warmth 0.72 for The Scents of Wood Company vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Discount Led
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Brand Heritage
Hero headline
250 Years of America. A Gift from Us.
Emotional appeal
belonging
Calendar moment
Fourth Of July
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Tue, Jul 7, 2026
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.50
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Now!”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
10
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Saturday
Local hour
9pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Carried by retailers across four continents”social proof · unsubstantiated
Products featured
Fragrances Collectionhero
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.