How The Scents of Wood Company built this send — a free shipping email shipped as editorial / long-form on Sunday at 4pm, carrying a free shipping offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When The Scents of Wood Company does discount it averages 30.4% off — 7.9 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.72 for The Scents of Wood Company vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Free Shipping
Creative format
Editorial / long-form
Secondary: Mixed / modular
Secondary theme
Urgency Last Day
Hero headline
Last Day. Free Shipping On Everything.
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
Non-numeric
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
$0
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop The Collection”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
11
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Sunday
Local hour
4pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Free shipping on every order, no minimums, no exceptions, this weekend only”guarantee · substantiated
Products featured
Fragrances Collection
2024 Subscription
Kujola
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