How The Scents of Wood Company built this send — a brand story email shipped as editorial / long-form on Monday at 8am, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When The Scents of Wood Company does discount it averages 30.4% off — 7.9 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.72 for The Scents of Wood Company vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Brand Story
Creative format
Editorial / long-form
Secondary: Mixed / modular
Secondary theme
Craftsmanship
Hero headline
What Makes Scents of Wood Special
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.80
ClinicalWarm
Formality0.65
CasualFormal
Reader focus0.40
“We”“You”
Expressiveness0.80
RestrainedExuberant
Reading grade 11.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Subscribe to the 2024 Subscription”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
18
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Monday
Local hour
8am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Our alcohol, like fine wine, matures in wooden casks and barrels, acquiring depth and character.”ingredient · unsubstantiated
“Every fragrance we offer is a symphony composed by our perfumers, each note a melodious whisper of their personal connection with nature.”efficacy · unsubstantiated
Products featured
2024 Subscriptionhero
Kujola
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