How Scissor Tech USA built this send — a product education email shipped as mixed / modular on Friday at 7am, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Scissor Tech USA does discount it averages 20.0% off — 2.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.66 for Scissor Tech USA vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Product Education
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Fit Finder
Hero headline
Don't forget your scissors
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.50
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
9
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
postal address
06
Send timing
Day
Friday
Local hour
7am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Scissors that feel like an extension of your hand, balanced, comfortable, and built for every cut.”efficacy · unsubstantiated
“Swivel Scissors designed to reduce strain and improve ergonomics.”efficacy · unsubstantiated
“Left-Handed Scissors crafted specifically for left-handed stylists (not just flipped blades!).”efficacy · unsubstantiated
Products featured
Classic Straight Scissors
Swivel Scissors
Left-Handed Scissors
Thinning/Blending Scissors
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.