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Seaweed Bath Co./Discount Led/email teardown

Don't Let Prime Day Savings Wash Away

How Seaweed Bath Co. built this send — a discount led email shipped as product hero on Friday at 8pm, carrying a 31% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Seaweed Bath Co.campaignPreheader: “Save on Seaweed Bath Co. Prime Day Deals ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
31% off
Voice warmth
0.45
Sent
Fri · 8pm
Format
Product hero
How this send compares
  • 31% off — 8.5 points deeper than the tracked set average of 22.5% (this brand averages 35.9% when it discounts).
  • Voice warmth 0.65 for Seaweed Bath Co. vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Discount Led
Creative format
Product hero
A single product shot leads the email.
Secondary theme
Prime Day
Hero headline
LAST CHANCE — Save up to 31% Off on Select Items Through June 26
Emotional appeal
fear of missing out
Calendar moment
Prime Day
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
31% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
$49
Urgency
Deadline-led
Expires Fri, Jun 26, 2026
03

Voice & tone

Warmth0.45
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.60
RestrainedExuberant

Reading grade 6.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP DEALS”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
5
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06

Send timing

Day
Friday
Local hour
8pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Kukui oil & hyaluronic acid”ingredient · substantiated
  • “Save up to 31% Off on select items”efficacy · unsubstantiated
Products featured
  • Hydrate Body Cream Unscentedhero
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.