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Seaweed Bath Co./Bogo Sale/email teardown

Prime Day Passed You By? Catch Our BOGO Sale Now!

How Seaweed Bath Co. built this send — a bogo sale email shipped as product hero on Tuesday at 11pm, carrying a 50% bogo offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Seaweed Bath Co.campaignPreheader: “Buy one, get one 50% off sitewide. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
50% off
Voice warmth
0.65
Sent
Tue · 11pm
Format
Product hero
How this send compares
  • 50% off — 27.5 points deeper than the tracked set average of 22.5% (this brand averages 35.9% when it discounts).
  • Voice warmth 0.65 for Seaweed Bath Co. vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Bogo Sale
Creative format
Product hero
A single product shot leads the email.
Secondary theme
Prime Day Alternative
Hero headline
Prime Day Passed You By? Catch Our BOGO Sale Now!
Emotional appeal
fear of missing out
Calendar moment
4th Of July
02

Offer

Mechanic
BOGO
Buy one get one, or other multi-buy deals.
Depth
50% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Sun, Jul 5, 2026
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.75
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Shop BOGO”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
5
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06

Send timing

Day
Tuesday
Local hour
11pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “89% (visible in email context, likely a customer satisfaction or efficacy stat)”efficacy · unsubstantiated
  • “With sea moss & vitamin C (Sheer Tint Face Fluid)”ingredient · unsubstantiated
  • “With bisabolol & rainbow seaweed (Invisible Mineral)”ingredient · unsubstantiated
Products featured
  • Sheer Tint Face Fluid Daily Mineral Sunscreen SPF 50hero
  • Invisible Mineral Daily Mineral Sunscreen SPF 50hero
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.