How Seaweed Bath Co. built this send — a social proof email shipped as product hero on Sunday at 6pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Seaweed Bath Co. does discount it averages 35.9% off — 13.4 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.65 for Seaweed Bath Co. vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Social Proof
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Ingredient Led
Hero headline
Bestsellers Our Community Loves
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.72
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Best Sellers”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
14
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
postal address
06
Send timing
Day
Sunday
Local hour
6pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Purifying charcoal and coffee bean plus nourishing botanical oils cleanse and exfoliate.”efficacy · unsubstantiated
“A gentle shampoo with aloe and argan oil that cleanses and hydrates, delivering pure marine moisture.”ingredient · unsubstantiated
“A gentle, mineral-packed wash that leaves your skin soft, balanced and completely refreshed.”efficacy · unsubstantiated
“Air-powered sunscreen, with hydrating Atlantic seaweed, aloe and avocado oil that goes on clear with a natural tropical scent.”ingredient · unsubstantiated
“Bestsellers Our Community Loves”social proof · unsubstantiated
Products featured
Detox Body Soapbestseller
Gentle Shampoo - Unscentedbestseller
Hydrate Body Wash - Unscentedbestseller
Clear Guard Sport Spray SPF 40bestseller
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.