How Alesia @ Sea Witch Botanicals built this send — a scent education email shipped as editorial / long-form on Friday at 7am, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Sea Witch BotanicalscampaignPreheader: “You can't smell scents over the internet, so we made a few collections to help you figure out your aroma. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
Full price
Voice warmth
0.85
Sent
Fri · 7am
Format
Editorial / long-form
How this send compares
When Alesia @ Sea Witch Botanicals does discount it averages 15.0% off — 7.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.78 for Alesia @ Sea Witch Botanicals vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Scent Education
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Natural Ingredients
Hero headline
Match Your Personality To a Scent
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.85
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.82
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
“Certified B Corporation”sustainability · substantiated
“1% for the Planet Member”sustainability · substantiated
“Made in Bellingham, Washington, USA”ingredient · substantiated
“Vegan”ingredient · unsubstantiated
Products featured
Waning Moon Incense: with Bergamot, Lavender, & Thyme$15
The White Lodge Candle$40
New Moon Incense: with Lavender, Patchouli, & Fir$15
Wheel of the Year Incense Collection$128
Night Nymph Incense: with Fir, Patchouli, & Cloves$20
Litha Incense: with All-Natural Vetiver, Nutmeg, Cedar, & Spices$20
Kujola
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