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Alesia @ Sea Witch Botanicals/Clean Ingredients / Sustainability/email teardown

Welcome Sea Witch 🔮 Here's your Coupon!

How Alesia @ Sea Witch Botanicals built this send — a clean ingredients / sustainability email shipped as mixed / modular on Tuesday at 7am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Alesia @ Sea Witch BotanicalsflowPreheader: “15% off your next purchase at Sea Witch Botanicals! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
15% off
Voice warmth
0.88
Sent
Tue · 7am
Format
Mixed / modular
How this send compares
  • 15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).
  • Voice warmth 0.78 for Alesia @ Sea Witch Botanicals vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Clean Ingredients / Sustainability
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
New Customer Welcome + Discount
Hero headline
Welcome, Sea Witch — Here's 15% Off Your Next Purchase
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03

Voice & tone

Warmth0.88
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.75
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Shop Now & Save 15%”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
40
Multi-CTA layout
Primary destination URL
trk.seawitchbotanicals.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Tuesday
Local hour
7am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “Handmade products crafted in-house at our facility in Bellingham, Washington”ingredient · substantiated
  • “No synthetic fragrance oils”ingredient · substantiated
  • “Certified B Corporation”sustainability · substantiated
  • “1% for the Planet Member”sustainability · substantiated
  • “Zero waste products”sustainability · unsubstantiated
  • “Family-owned, women-run company”social proof · substantiated
Products featured
  • Cath Palug™ Incense: Lemon, Cedar, & Patchouli$15
  • Orcana Limited Edition Incense: Eucalyptus, Cedar, & Sea Salt$20new
  • Litha Incense: Vetiver, Nutmeg, Cedar, & Spices$20
Kujola

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.