Welcome to SEKKISEI Beautiful 💙 Enjoy 15% Off Your First Order
How SEKKISEI built this send — a welcome discount email shipped as mixed / modular on Tuesday at 8am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).
Voice warmth 0.80 for SEKKISEI vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Welcome Discount
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Japanese Herbal Skincare Ritual
Hero headline
Welcome to SEKKISEI — Use Code [redacted] for 15% Off Your First Order
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.78
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.72
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP + SAVE 15%”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
13
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Tuesday
Local hour
8am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Rooted in Japanese tradition and powered by nature, SEKKISEI is designed to bring clarity and radiance to your skin.”efficacy · unsubstantiated
“Herbal Gel / Gel Végétal”ingredient · unsubstantiated
Products featured
Sekkisei Herbal Gelhero
Sekkisei Facial Cream Wash
Sekkisei Lotion
Sekkisei Emulsion
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.