How SEKKISEI built this send — a loyalty program onboarding email shipped as mixed / modular on Tuesday at 8am, carrying a free shipping offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When SEKKISEI does discount it averages 15.0% off — 7.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.80 for SEKKISEI vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Loyalty Program Onboarding
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Routine Education
Hero headline
Welcome to SEKKISEI Rewards
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
Non-numeric
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
$60
Urgency
None
03
Voice & tone
Warmth0.82
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.70
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“EXPLORE REWARDS”
Destination
Content / blog
Links to a blog, journal, or how-to article.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
13
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Tuesday
Local hour
8am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Earn points every time you shop”efficacy · substantiated
“Redeem for discounts + gifts”efficacy · substantiated
“Enjoy special perks as you level up”efficacy · substantiated
“Refer a Friend – Give $20, Get $20”guarantee · substantiated
Products featured
SEKKISEI Lotion
SEKKISEI Emulsion
SEKKISEI Treatment Cleansing Oil
SEKKISEI Facial Cream Wash
SEKKISEI Clear Brightening Mask
SEKKISEI Herbal Gel
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.