How Serge Lutens built this send — a new launch email shipped as editorial / long-form on Saturday at 4pm, carrying a gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Serge Lutenscampaign
Offer
Gift with purchase
Voice warmth
0.55
Sent
Sat · 4pm
Format
Editorial / long-form
How this send compares
When Serge Lutens does discount it averages 10.0% off — 12.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.62 for Serge Lutens vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
New Launch
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Sensory Texture
Hero headline
COMPLEXION, UNTIL IT DISAPPEARS…
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$280
Urgency
None
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.85
CasualFormal
Reader focus0.40
“We”“You”
Expressiveness0.75
RestrainedExuberant
Reading grade 11.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“FIND YOUR SHADE”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
26
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
privacy link
06
Send timing
Day
Saturday
Local hour
4pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Invisible to the eye. Weightless on the skin.”efficacy · unsubstantiated
“The Spectral collection envelops the face in a silent, matte finish, where the material seems to gradually disappear.”efficacy · unsubstantiated
“Spectral L'Impalpable Matte Perfection Foundation does not cover—it brushes the skin. It suspends an airy texture, leaving behind an almost unreal matte radiance.”efficacy · unsubstantiated
“Spectral Cream moves differently. Denser, more velvety, its texture embraces the face in its absolute form. The complexion appears unified, mattified, yet never loses its natural vibration.”efficacy · unsubstantiated
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.