How Serge Lutens built this send — a welcome offer email shipped as mixed / modular on Tuesday at 7am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Serge Lutensflow
Offer
10% off
Voice warmth
0.65
Sent
Tue · 7am
Format
Mixed / modular
How this send compares
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
Voice warmth 0.62 for Serge Lutens vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Welcome Offer
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Brand Discovery / Best Sellers
Hero headline
Welcome to Serge Lutens!
Emotional appeal
exclusivity
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
Expires Thu, Dec 31, 2026
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.75
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.45
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
20
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
privacy link
06
Send timing
Day
Tuesday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“4 free samples with every order”ingredient · unsubstantiated
“Free shipping”guarantee · unsubstantiated
“Secure payments”guarantee · substantiated
“Shop now pay later”guarantee · unsubstantiated
Products featured
Écrin de fuméehero
Ambre sultan (best-seller)bestseller
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.