How Shade All-Natural Sunscreen built this send — a clean ingredients email shipped as product hero on Tuesday at 1pm, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
Voice warmth 0.78 for Shade All-Natural Sunscreen vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Clean Ingredients
Creative format
Product hero
Secondary: Plain-text
Secondary theme
Discount Led
Hero headline
Your 10% Welcome Discount Code is here
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.78
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.72
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop now”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
7
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Tuesday
Local hour
1pm
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Just 4 ingredients and no water”ingredient · substantiated
“No synthetic preservatives or chemicals”ingredient · substantiated
“Safe for sensitive skin”efficacy · unsubstantiated
“Providing customers with safe sun protection for more than 12 years”social proof · unsubstantiated
“Customers keep coming back, many saying it's the only sun protection they can use without a bad reaction”social proof · unsubstantiated
“Tested, trusted and safe for sensitive skin”efficacy · unsubstantiated
Products featured
Shade All-Natural Sunscreen SPF25hero
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.