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ShiKai Products/Clean Ingredients/email teardown

Your 10% Off Botanical Skincare Awaits!

How ShiKai Products built this send — a clean ingredients email shipped as mixed / modular on Tuesday at 7am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: ShiKai ProductsflowPreheader: “Discover clean, plant-powered care for your skin. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
10% off
Voice warmth
0.82
Sent
Tue · 7am
Format
Mixed / modular
How this send compares
  • 10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 11.7% when it discounts).
  • Voice warmth 0.73 for ShiKai Products vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Clean Ingredients
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
Congratulations! Enjoy 10% off your first order
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.82
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.65
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Discover Relief”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
9
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
preference center
06

Send timing

Day
Tuesday
Local hour
7am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “Plant-based, clean skincare products designed to soothe, moisturize, and revitalize your skin”ingredient · unsubstantiated
  • “Borage Therapy: Fast, steroid-free relief for dry skin”efficacy · unsubstantiated
  • “CBD Topicals: Clean, natural pain relief”efficacy · unsubstantiated
  • “Clean, Botanical Ingredients”ingredient · unsubstantiated
  • “Hand-Grown in California”ingredient · substantiated
  • “100% Money Back Guarantee”guarantee · substantiated
Products featured
  • Healthy Glow Night Cream CBD & Vitamin C with Borage Oilhero
  • Very Clean Body Wash – Sweet Mango
  • Very Clean Body Wash – Juicy Watermelon
  • Very Clean Body Wash – Fresh Citrus
  • Very Clean Body Wash – Island Coconut
  • Borage Therapy
  • CBD Topicals
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.