How Shiseido Ginza Tokyo built this send — a influencer collaboration email shipped as editorial / long-form on Sunday at 9pm, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 29.3% when it discounts).
Voice warmth 0.59 for Shiseido Ginza Tokyo vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Influencer Collaboration
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Clinical Results
Hero headline
Iconic Skincare for an Icon
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.70
CasualFormal
Reader focus0.45
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“DISCOVER THE ULTIMUNE COLLECTION”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
28
Multi-CTA layout
Primary destination URL
click.email.shiseidousa.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
postal address, privacy link
06
Send timing
Day
Sunday
Local hour
9pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“In 3 days, 99% said skin looks more radiant and texture is smoother”efficacy · substantiated
“Consumer tested on 107 women”efficacy · substantiated
“Backed by over 100 years of UV research”ingredient · unsubstantiated
“An innovative serum that helps prevent and visibly correct signs of aging for a youthful, radiant appearance”efficacy · unsubstantiated
Products featured
ULTIMUNE Power Infusing Serumhero
ULTIMUNE Power Infusing Oil
Ultimate Sun Protector Lotion SPF 60+
Ultimate Sun Protector Lotion SPF 40
Ultimate Sun Protector Clear Stick SPF 60+
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.