How Shiseido Ginza Tokyo built this send — a replenishment email shipped as product hero on Monday at 4pm, carrying a 40% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
40% off — 17.5 points deeper than the tracked set average of 22.5% (this brand averages 29.3% when it discounts).
Voice warmth 0.59 for Shiseido Ginza Tokyo vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Replenishment
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Discount Led
Hero headline
Refill On Your Favorites
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
40% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.45
ClinicalWarm
Formality0.75
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.30
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
34
Multi-CTA layout
Primary destination URL
click.email.shiseidousa.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
postal address, privacy link
06
Send timing
Day
Monday
Local hour
4pm
Send type
flow
Flow: other
07
Claims & products
Claims extracted
“Enjoy 40% Off Ultimate Sun Protector Clear Stick SPF 60+”efficacy · unsubstantiated
“Subscribe to Save: Sign up for free 2-day shipping + 10% off future orders”guarantee · unsubstantiated
“Complimentary Samples: Free samples with every order”guarantee · unsubstantiated
Products featured
Ultimate Sun Protector Clear Stick SPF 60+hero
Ultimune Power Infusing Serum Refill$136
Bio-Performance Skin Filler Serums Refill$263
Future Solution LX Total Regenerating Cream Refill$276
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.