How Shiseido Ginza Tokyo built this send — a birthday reward email shipped as plain-text on Sunday at 11pm, carrying a gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Shiseido Ginza TokyoflowPreheader: “If you tell us your birthday”
Offer
Gift with purchase
Voice warmth
0.80
Sent
Sun · 11pm
Format
Plain-text
How this send compares
When Shiseido Ginza Tokyo does discount it averages 29.3% off — 6.8 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.59 for Shiseido Ginza Tokyo vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Birthday Reward
Creative format
Plain-text
Secondary: Product hero
Secondary theme
Gift With Purchase
Hero headline
You Could Get A Surprise Gift… If you tell us your birthday
Emotional appeal
exclusivity
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
Non-numeric
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.80
ClinicalWarm
Formality0.50
CasualFormal
Reader focus0.85
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Share Your Birthday”
Destination
Content / blog
Links to a blog, journal, or how-to article.
Verb framing
Join / Get matched
Quiz, membership, or community — 'Take the quiz', 'Join'.
CTA count
40
Multi-CTA layout
Primary destination URL
click.email.shiseidousa.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Aligned
Domain: dedicated subdomain
Footer hygiene
Minimal
06
Send timing
Day
Sunday
Local hour
11pm
Send type
flow
Flow: other
07
Claims & products
Claims extracted
“Receive a complimentary gift with your purchase during the month of your birthday.”guarantee · unsubstantiated
Products featured
Sunscreen
Gift Sets
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.