How Shop Good built this send β a clean ingredients email shipped as mixed / modular on Monday at 8am, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Shop Good does discount it averages 15.0% off β 7.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.76 for Shop Good vs 0.70 across the set β a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Clean Ingredients
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Routine Education
Hero headline
YOUR CLEAN ROUTINE STARTS HERE
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email β no discount or incentive.
Depth
β
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.72
βWeββYouβ
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βFIND YOUR CLEAN ROUTINEβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Discover / Explore
Browsing words β 'Explore', 'See the edit', 'Discover'.
CTA count
16
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Monday
Local hour
8am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
βNo harsh chemicals β just skin-loving ingredients.βingredient Β· unsubstantiated
βSafe, effective, and backed by skin & health experts.βefficacy Β· unsubstantiated
βLoved by our community & trusted for its quality.βsocial proof Β· unsubstantiated
βClean beauty = real results, no compromises.βefficacy Β· unsubstantiated
Products featured
Ilia Super Serum Skin Tint SPF 40bestseller
Alice Brainstormbestseller
Botnia Rose Water Tonerbestseller
OSEA Undaria Algae Body Oilbestseller
Kujola
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