How Shop Good built this send — a clean beauty email shipped as mixed / modular on Thursday at 8am, carrying a 15% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
15% off — 7.5 points shallower than the tracked set average of 22.5% (this brand averages 15.0% when it discounts).
Voice warmth 0.76 for Shop Good vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Clean Beauty
Creative format
Mixed / modular
Secondary: User-generated
Secondary theme
Discount Led
Hero headline
Your Skin Deserves the Best
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
15% off
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SEE WHAT'S TRENDING”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
12
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
postal address
06
Send timing
Day
Thursday
Local hour
8am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“We've done the product vetting and testing for you – introducing the best of the best.”efficacy · unsubstantiated
“Literally fav store to find any toxic-free beauty items... my skin has improved dramatically, i used to have so much rosacea. With the products that have been recommended to me here it's non existent.”social proof · unsubstantiated
“The Botnia Facial + all of their clean products cleared up my skin.”social proof · unsubstantiated
“I've seen such a HUGE difference in my skin.”social proof · unsubstantiated
Products featured
Botnia Rose Water Tonerbestseller
ILIA Beautybestseller
Soothe Body Wash/Lotionbestseller
Alice Mushroom Chocolatesbestseller
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.