DIVA / Welcome Offer / email teardown
Welcome to DIVA™! How DIVA built this send — a welcome offer email shipped as mixed / modular on Tuesday at 9am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Tue, Jun 23, 2026 From: DIVA flow Preheader: “Let’s start with 10% off ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
How this send compares
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 11.4% when it discounts).Voice warmth 0.76 for DIVA vs 0.70 across the set — a warmer, more human register than the average competitor. 01
Message & creative Message theme
Welcome Offer
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Sustainability & Cycle Care Education
Hero headline
Welcome! Take 10% Off
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer Mechanic
% off
A percentage off the price — the most common kind.
Promo phase
Launch
The sale opens and the main offer is shown.
Urgency
None
Carries exclusions
03
Voice & tone Formality 0.35
Casual Formal
Reader focus 0.75
“We” “You”
Expressiveness 0.60
Restrained Exuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
21
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
06
Send timing Send type
flow
Flow: welcome
07
Claims & products Claims extracted
“Trusted by millions for 12-hour leakproof protection” efficacy · unsubstantiated “Supported over 80 million periods worldwide over the last 20 years” social proof · unsubstantiated “First disc with Leakproof Shield™ technology” ingredient · unsubstantiated “pH-balanced vulva care, consciously crafted for daily comfort and hydration” ingredient · unsubstantiated “90-Day Satisfaction Guarantee” guarantee · substantiated “2% of your purchase directly supports menstrual equity and eco initiatives” sustainability · unsubstantiated “Certified B Corporation” sustainability · substantiated Products featured
DIVA™ Cup hero DIVA™ Disc Vulva Care Cramp Care new Kujola
See how your brand compares — open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.
More from DIVA → All welcome offer emails → All % off offers →