How DIVA built this send — a bestsellers email shipped as mixed / modular on Tuesday at 9am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 11.4% when it discounts).
Voice warmth 0.76 for DIVA vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Bestsellers
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Sustainability
Refills, packaging, sourcing, and environmental commitments.
Hero headline
MEET OUR Bestselling Cycle Care
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Not a promo
No offer in the email.
Promo code
[redacted]
Minimum spend
$35
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
19
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Tuesday
Local hour
9am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Trusted by thousands and designed for comfort, protection, and sustainability.”social proof · unsubstantiated
“Up to 12 hours of leak-free period protection.”efficacy · unsubstantiated
“Leakproof Shield™ solves leaks and mess for periods made easy.”efficacy · unsubstantiated
“DryTec™ moisture-wicking and odor-neutralizing technology for ultimate leak protection.”ingredient · unsubstantiated
“pH-balanced and plant-based, this gentle cleanser protects your Cup or Disc while also caring for your body.”ingredient · unsubstantiated
“2% of your purchase directly supports menstrual equity and enviro initiatives.”sustainability · unsubstantiated
“Certified B Corporation”ranking · substantiated
Products featured
The Cupbestseller
The Discbestseller
The Underwearbestseller
The Washbestseller
The Cleanser
The Moisturizer
The Pelvic Wellness Bundlebestseller
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.