How ROJA London built this send — a new launch email shipped as product hero on Tuesday at 5pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Flow IntimatescampaignPreheader: “Sidste drop af menstruationsbadetøjet lander i denne uge 🥳”
Offer
Full price
Voice warmth
0.80
Sent
Tue · 5pm
Format
Product hero
How this send compares
When ROJA London does discount it averages 23.3% off — 0.8 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.85 for ROJA London vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
New Launch
Creative format
Product hero
Secondary: Countdown / urgency
Secondary theme
Summer
Hero headline
En sommer med færre bekymringer
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Live countdown
03
Voice & tone
Warmth0.80
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.75
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Køb nu”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
13
Multi-CTA layout
Primary destination URL
flowintimates.com
No UTM tagging detected
Tracking domain
flowintimates.com
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Tuesday
Local hour
5pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“100% absorption protection implied for menstrual swimwear”efficacy · unsubstantiated
“Flow set hos ELLE, ALT, EUROWOMAN, femina, GO' TV2DK”social proof · substantiated
Products featured
Menstruationsbadedragternew
Menstruationsbikiniernew
Menstruationstrusser
Soft Collection
Kujola
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